Dashboard States · Empty vs Data
Two dashboards. One philosophy.
Every screen nudges toward UGC creation. For new users, it's the star. For active users, it's a smart weekly prompt that keeps creation top-of-mind.
● Empty State · New User
9:41
●●●
Welcome, Sarah.
Let's finish setting up Evergreen Dermatology
SC
Get a quick win
Post your first win in 60 seconds
Pick a template, add a photo, and share a real moment from your practice.
Before / After
Patient Review
Doctor Spotlight
+5 more
Create my first post
Get fully set up
2 of 5 complete
40%
Business profile
Choose specialty
Connect Instagram
Start →
Set brand preferences
Invite team members
In the background...
Your marketing engine is spinning up
Building your calendar for dermatology
Preparing your first 3 post suggestions
Setting up your brand palette
Coming up for your practice
Here's what we'll be creating content for — no effort from you needed.
17
World Skin Health Day
Specialty
22
Earth Day Wellness
Seasonal
28
Spring skincare tips
Educational
Quick setup
Connect
Social
Brand
Setup
Invite
Team
Pro tip
Posts with before/after photos get 3x the engagement in dermatology practices.
Create anytime from here
Home
Calendar
Team
Profile
● Data State · Active User
9:41
●●●
Good morning, Sarah.
2 posts ready for your review
SC
Instagram connection expires in 3 days
Reconnect →
12
THIS MONTH
▲ 20%
2
PENDING
8
PUBLISHED
▲ 12%
Next up See all →
1/3
Awaiting review
World Skin Health Day
Apr 17 · Instagram, LinkedIn
Review & Approve
Suggested for you this week
Fresh idea · Friday
Haven't posted a custom in a week?
Add a personal touch — custom posts get 2.4x engagement.
Patient Review
Staff Love
Before/After
This week's schedule Calendar →
15
April · Tue
Tax Day Tips
17
April · Thu
Skin Health
20
April · Sun
Earth Day
22
April · Tue
Allergy Season
Top post this month
#1 Post · Instagram
5 skincare myths busted
247 likes 31 shares 1.2k views
Quick actions
Calendar
Templates
Analytics
Connected accounts
2 active · 1 expiring
Home
Calendar
Team
Profile
● Empty State — UGC patterns
How we pull them into creating
  • 1
    Hero UGC card at top. "Post your first win in 60 seconds" — the single most prominent module, outranking even the setup checklist. First impression: this product makes posts.
  • 2
    Template chips preview. Shows real template names (Before/After, Patient Review, Doctor Spotlight) so users see concrete possibilities, not abstract "create content".
  • 3
    Pulsing FAB with animated ring. Two concentric rings pulse outward in sequence, drawing the eye to the center button. Only in empty state — fades once first post is created.
  • 4
    FAB tooltip hint. "Create anytime from here" arrow above the FAB teaches users that the "+" is always available.
  • 5
    "In the background..." card. Shows the AI engine working on their calendar — makes them patient while also making them aware content is coming.
  • 6
    Upcoming events preview. "Here's what we'll be creating — no effort from you needed" proves the automated content path exists while the UGC card proves the creative path exists.
● Data State — UGC patterns
Keeping UGC habitual, not annoying
  • 1
    Smart weekly nudge. "Haven't posted a custom in a week?" — triggered only when UGC activity drops below a threshold. Not every day, not every visit.
  • 2
    Template carousel in the nudge. Horizontal scroll of 3 suggested templates with the most-relevant one pinned first (green-tint "Patient Review" in the mockup).
  • 3
    Social proof in the nudge. "Custom posts get 2.4x engagement" gives a reason to create, not just a reminder.
  • 4
    Contextual timing. "Friday" tag on the nudge — suggest staff/weekend posts on Friday, educational content on Monday, patient stories midweek. Pattern based on day.
  • 5
    Top post card as motivation. Seeing your #1 post with real numbers (247 likes) reinforces that posting works, making the FAB feel like a ROI button.
  • 6
    FAB still prominent (no pulse). The active user doesn't need training. The FAB sits confidently at center, always reachable, never intrusive.
Scroll each phone to see full flow
Both phones are interactive — the inner scroll area shows every module from top to bottom nav.